Jaye Albright
206 498 6261
2015
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This Applies to Programming Too!
- 07/17/2015
- Posted by: B Brenner Believes...
- Category: Uncategorized
No CommentsIf you are a Programmer Director, air talent, or anyone who interacts with clients, event partners and listeners, you need to pay attention to the “Sales Tips” that come from sales consultants and professionals like Dave Warawa. The reality is, you are in sales. Every day you are selling your talent and your brand to
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“Back When Radio Was Good” – A Week with Beats 1
- 07/10/2015
- Posted by: Mike O'Malley
- Category: air talent, radio programming
Initial reviews of Beats 1 range from “brilliant” to “meh.” And many of the reviews have taken the opportunity to snipe at radio. “Beats 1 sounds like radio used to sound when it was good.” Or, “will Beats 1 make radio cool again?” Pretty much Beats 1 is described in terms of radio – as
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Why 5 More Inductees Into the Country Radio Hall of Fame Matters
- 06/30/2015
- Posted by: Mike O'Malley
- Category: country radio
2015 Country Radio Hall of Fame InducteesPhoto courtesy of Kristen Englund Honoring excellence is always a good idea. That happened again last week in Nashville when the Country Radio Broadcasters inducted five new members into the Country Radio Hall of Fame (left to right: Randy Carroll, Mike Kennedy, Karen Dalessandro, Joel Raab, and Sammy George).
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Taking a Bite out of a Market Leader: What a Sandwich Chain Can Teach Us
- 06/12/2015
- Posted by: Mike O'Malley
- Category: country radio, marketing, radio programming
Taking a bite out of a market leader Shifts in listener and consumer loyalty happen all the time but they always seem newsworthy when “suddenly” a top performer is dethroned.In reality, many of these abrupt declines may have actually been months, years, or even decades in the making. Some of these are the end result of
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Keep Summer Listeners Coming Back: 5 Retail Tactics For Your Station
- 05/28/2015
- Posted by: Mike O'Malley
- Category: country radio, radio programming
“Summer vacation” – who doesn’t think that sounds like a good idea? Just don’t start too soon if you’re in radio – and especially if you’re in Country Radio. Last week, Inside Radio featured this graphic from Nielsen as part of an article on Memorial Day weekend format flips. It shows the noticeably heaver 6+
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An Important Award You May Have Missed this Week: “Serial” Earns a Peabody
- 04/23/2015
- Posted by: Mike O'Malley
- Category: storytelling
The big awards talk-abouts early this week at country stations have been centered (and rightly so) on the ACMs: big stars, big production, and a Guinness World Record for a live awards show audience. But another awards presentation this week should also catch our attention: the Peabody Awards which recognize “stories that matter.” This is
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Your Morning Show On TV: How to Get the Most Out of a Cutaway
- 04/14/2015
- Posted by: Mike O'Malley
- Category: air talent, morning show
Whether your talent is already appearing on a local TV morning show or you’re attempting to make this happen, your probable goal is to increase your morning footprint and have those TV viewers sample your morning show. But these cutaways will have the greatest impact if they also add value to the TV station. Here
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Getting Out What You Put In: First Baseball-Themed Blog of the Season
- 04/06/2015
- Posted by: Mike O'Malley
- Category: Uncategorized
Because I have the talent (?) to find a baseball-related analogy for almost anything in life, MLB’s opening week is always an exciting time for me. Not only does it spell the end of “there’s nothing to watch on TV,” the opening games hold the promise for a brand new season of baseball metaphors and
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Using a Mental Scale to Balance Your Creative and Analytic Thinking
- 03/30/2015
- Posted by: Mike O'Malley
- Category: radio programming
I can’t recall a time in my radio career – as Programmer or Consultant – when I didn’t think that the PD’s chair was the best seat in the house. The PD’s office remains the place where magic happens (or should). It’s the place where the merging of analytic and creative thinking produces an offspring
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What is Your Mobile Strategy?
- 03/07/2015
- Posted by: B Brenner Believes...
- Category: Uncategorized
You can’t ignore this freight train. Your radio station must be active on the most used device, with the most personal impact, and an increasing role in your listener’s daily lives. Edison’s Infinite Dial 2015, reveals the strength of on-line radio listening by demo and the device most used to listen: It is imperative