Jaye Albright
206 498 6261
2019
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How Adopting a Home Run Derby Mindset Can Help Talent
- 07/15/2019
- Posted by: Mike O'Malley
- Category: baseball, coaching, DJs, radio, radio programming, Talent
2 Comments
MLB’s All Star week is over and this weekend it was back to the grind for the league’s 30 teams. I almost always find a radio-related analogy or two to take away from the week. This year I was thinking about the “all or nothing” nature of the Home Run Derby. That morphed into thinking
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A Common Denominator of Country Radio Hall of Famers
- 06/24/2019
- Posted by: Mike O'Malley
- Category: air talent, country radio, Country Radio Hall of Fame, mentoring, radio
The Country Radio Hall of Fame added six new members last week (6/19)/19. As is customary, each inductee made remarks after being introduced. And while the “M” word wasn’t specifically used, a common theme across the speeches was mentoring. Saying Thanks There was grateful acknowledgement to those who took the time to teach radio-fundamentals –
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Losing a Brand: How People Say Goodbye Reveals A Lot
- 06/12/2019
- Posted by: Mike O'Malley
- Category: branding, radio programming, Twitter, WPLJ
95-5 WPLJ in New York City rode off into the sunset last week. The station had a storied history in the market, and the talent that passed through its doors could fill a lot of pages in a “Who’s Who” of major market DJs and program directors. Listeners were quick to react to losing a
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Does Your Station Need A Wrecking Ball? A Strategy for Getting Country P-1’s to Switch from a Competitor to You
- 05/23/2019
- Posted by: Mike O'Malley
- Category: country radio programming, heritage station, radio programming, switchability
I was presenting the results of an A&O&B partner station’s Roadmap 2019 (our company’s annual online perceptual study) when we paused on a slide about switchability. We talked a good bit about the difficulty of getting Country P-1’s to switch from a competitor to your station. As the above slide shows, a mere 13% said
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Powerful Phrases that Motivate
- 04/16/2019
- Posted by: Mike O'Malley
- Category: baseball, branding, Chicago Cubs, coaching, management, radio programming
Over the years I’ve spent a lot (LOT!) of time watching and talking baseball. It’s not only because of my love of the game, but because – for me – baseball has valuable lessons for life and for radio. Over the years I’ve shared many things baseball has taught me – especially things that are
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What Can Radio Learn from Online Shoppers?
- 03/14/2019
- Posted by: Mike O'Malley
- Category: country radio programming, radio programming, Talent
2018 was another big year for online shopping. Holiday spending alone totaled more than 120-billion dollars. Worldwide e-commerce this year is expected to reach 3.45-trillion dollars. So what drives online shopping satisfaction? And what can radio learn from online shoppers? According to more than 1300 US online shoppers, here’s what makes a great shopping experience:
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Do More with Less by Empowering Your Superfans
- 03/03/2019
- Posted by: Mike O'Malley
- Category: branding, marketing, Nielsen ratings, radio programming
Doing more with less has been radio’s new normal for a while now. Every aspect of a station is impacted, but especially when it comes to growing an audience and fan base. If you have a marketing budget to help you out, awesome. Use it wisely. However if you don’t, there’s still a place to
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Radio’s Future Is Calling. Answer or Ignore?
- 02/18/2019
- Posted by: Mike O'Malley
- Category: Audience Research, country radio programming, teens and radio
Anytime there’s an opportunity to learn something, I want to be there. And I assume that most of you feel the same way. But there are times when radio’s future sends a text or makes a call to someone who ignores the outreach. What a missed opportunity. Today’s Facts and Opportunities and their impact on
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It Only Takes Two Things to be “In the Moment”
- 01/31/2019
- Posted by: Mike O'Malley
- Category: country radio programming, radio programming
Being in the moment is powerful for any station (or business). Fortunately it requires just two things.
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Roadmap Through the Years: 5 Key Radio Listener Trends
- 01/22/2019
- Posted by: Mike O'Malley
- Category: Uncategorized
As radio professionals, we’re trend experts. We trend ratings, sales, music call out and more so we can get a handle on what’s going on and to find competitive advantages that lie ahead. And hopefully Listener Trends are in your list as well. One of our favorite trending projects at A&O&B involves our annual online