Jaye Albright
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YOU’RE IN THE COCKPIT
- 08/17/2008
- Posted by: Mike O'Malley
- Category: radio programming
No Comments“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…“ OK, as much as I love Dickens’ “A Tale of Two Cities,” that’s just a bit dramatic even for me. Still, in one 48 hour period I had the best of
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Your Performance vs. Your Plan
- 06/19/2008
- Posted by: Mike O'Malley
- Category: radio programming
Yogi Berra said, “You can observe a lot by watching.” And you can hear a lot just by listening – provided of course you know what you’re listening for and that your listening is an active rather than a passive activity. I recently spoke on ‘how to critically listen to your radio station’ at a
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Brand O
- 05/13/2008
- Posted by: Mike O'Malley
- Category: branding, radio programming
Eight years ago, about the time the Oprah magazine debuted, I wrote about Oprah as a brand and suggested these radio applications: 1. Discover what makes you special to your consumers and deliver that uniqueness on as many platforms as possible. 2. Only engage in those things that reinforce your brand’s positives. Never compromise your
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Seeking Elmo
- 04/22/2008
- Posted by: Mike O'Malley
- Category: branding, radio, radio programming
Changing tastes, lagging brands, increased competition, evolving consumers, and increasing difficulty in attracting your target’s attention: sounds like this could be a list of challenges facing any number of industries including ours. In this case though, we’re talking about the toy industry and Mattel and its Fisher-Price line in particular. Today’s Wall Street Journal noted
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Lost and Found
- 04/09/2008
- Posted by: Mike O'Malley
- Category: branding, radio, radio programming
Starbucks has been underplaying its expertise says CEO Howard Schultz (http://online.wsj.com/article/SB120761010035596407.html?mod=mm_hs_marketing_strategy). Somewhere between opening stores and inventing new Frappuccino flavors, Mr. Schultz says the company’s expertise in coffee selection and roasting – what the company believes to be a strong competitive advantage – was downplayed. Now, with its new “Pike Place Roast” debuting today, the
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Everything I Know About Radio I Learned From Baseball
- 03/31/2008
- Posted by: Mike O'Malley
- Category: radio, radio programming
By Mike O’Malley OK, that’s completely untrue of course. But baseball does provide endless analogies and, with Opening Day 2008 today, I was thinking about baseball axioms that can also apply to radio. Here are five. If you have a good fastball, throw it The fastball is the ‘mother pitch’ from which nearly all others
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Year-Round Programming
- 02/21/2008
- Posted by: Mike O'Malley
- Category: radio, radio programming
NBC is trying something different for network television: a year-round schedule of programming instead of what has become a typical lineup of 9 months of regular programming followed by three summer months of reality shows. Media Life reported, “With TV ratings falling and an increasing amount of new media distractions competing for viewers’ attention, many
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SOME PEOPLE APPARENTLY NEVER GOT THE MEMO
- 02/15/2008
- Posted by: Mike O'Malley
- Category: radio, radio programming
Living on the road, you wind up eating at a lot of chains. The primary reasons are that they are likely to be some in reasonable proximity to your hotel – wherever THAT may be. They’re often open later which is really helpful after a day of flight delays. And they’re highly predictable in that
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A “Taylor”-Made Reminder
- 02/10/2008
- Posted by: Mike O'Malley
- Category: country radio
I’m always excited when our artists receive national exposure, so I was thrilled to see Taylor Swift appear in this weekend’s Wall Street Journal (February 9-10, 2008). She not only had a great photo on the front page, but also a second photo and a near half-page in the weekend section. The story was less
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A Thousand to One
- 01/20/2008
- Posted by: Mike O'Malley
- Category: radio, radio programming, ratings
If you were handicapping a sporting event and put a team’s odds at 1000 to 1, you’d be saying their chances of winning were a real long shot. I came across my own thousand-to-one long shot last week while analyzing a fall book for a client. It was the PPDV (per person diary value) for