You can’t ignore this freight train.  Your radio station must be active on the most used device, with the most personal impact, and an increasing role in your listener’s daily lives.   Edison’s Infinite Dial 2015, reveals the strength of on-line radio listening by demo and the device most used to listen:     It is imperative

You have approximately 15 seconds to make a first impression.  That is just as true in radio as it is in real life.  The amount of time you are granted after that first 15 seconds depends on how good you are at making what you have to say really matter to that listener.  On Twitter,

This is a good week to get inspired by the “no doubt; we can do it” mentality of the Seattle Seahawks. This team continues to overcome adversity and accomplish the unexpected; and the beauty of it all is that no one person can, or will, take credit for the wins. It is a team effort all the

One of radio’s advantages is being a trusted and relied upon curator of content for your listeners.   For music stations, the music is the platform for that content distribution.  It is also the foundation that your relationship is built upon.  Listeners find your station because their experience with your music is positive and enriching in

Just ahead of Black Friday, Prosper Insights and Analytics released their November Consumer Snapshot which included projected holiday spending by demo.  Some $135-billion is forecast to be spent this year with Gen X and Boomers projected to account for two-thirds of these purchases.  While Millennials are often chased, they are projected to account for just 18%

When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk.  As you may recall in addition to lowering their hourly spot load to six minutes, breaks were limited to two minutes. Inside Radio reported Tuesday on how that’s been going, including a chart showing steady growth 18-34 and

Dan O’Day did a fantastic job highlighting “25 Traits Of a Good Program Director” , but I think there is one missing.   In fact, in the new world order, it may be the number one trait that will propel you to success.    You have to be a good salesperson!   You have to be able to

Radio can take a lesson from songwriters when it comes to storytelling and grabbing attention. Yes the music can make a song memorable, but a well written line in a song can have an even greater impact. When you open the mic, you have seven seconds to capture the listener’s attention or they are gone.

                      Here are the top three directives to use as you tackle your “to do” list today: Complete the tasks that you are dreading most FIRST.  Your mind will then be clear to focus on the other tasks in a more positive and energetic way.

The K.I.S.S. principle is alive and well.   Jumpwire Media founder Gavin McGarry found a unique way to “keep it simple stupid” and educate CRS 2014 attendees on the difference between the various Social Media sites that are now required tools of the trade:   Anytime you can get your message across in a simple and humorous way you