2010 - Page 2 of 3 - Albright & O'Malley & Brenner

Just A FEW More Awards From Last Night

11/11/2010
Posted by: Mike O'Malley
Category: country radio

Was that a great CMA Awards Show or what? Unfortunately, just like Thanksgiving dinner, there’s so much hype/anticipation/excitement/work that leads up to it that it’s over all too quickly. Just like any good holiday meal, there ought to be a few ‘left-overs.’ So in that spirit, here are my left-overs: the “Post-Show Awards.” Feel free to add your

Take 10: 10 Show Strategies and Tactics You Can Use Right Now

11/09/2010
Posted by: Mike O'Malley
Category: country radio, DJs, radio

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You know how when you’re reading about one thing and you’re struck with how the concepts also apply to something else? That happened to me as I was reading 10 Steps to More Scientific Social Media Marketing by Dan Zarrella . While I was reading about Dan’s topic, I was thinking how each of his 10 points

Fall Rituals: Raking and Writing

10/30/2010
Posted by: Mike O'Malley
Category: country radio, imaging, radio

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Fresh, fun, topical imaging on your station stands out like a just-raked yard in fall. And this time of the year provides plenty of opportunities for writing (and raking). What will you write for: Halloween, Election Day, the change from Daylight Savings Time, Veterans’ Day/Remembrance Day, Thanksgiving, Black Friday, Christmas, and New Year’s Eve/Day? Plus

Radio 2010: Listening and Lifestyle Profiles…and Coaching Tool

10/15/2010
Posted by: Mike O'Malley
Category: air talent, coaching, country radio

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National ratings data and lifestyle information on the major formats is again available for free in the newly released Radio Today 2010 pdf from Arbitron. Download it free here. There’s lots of good news for country: • Fall 2009’s combined (PPM and Diary) country share was 13.4% (4.4%/4th in PPM markets and 14.1%/1st in diary markets). That’s

Like THIS for Example

10/10/2010
Posted by: Mike O'Malley
Category: coaching, country radio, radio

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Sometimes a good example is the best way to make your point. That was what Jon Robbins, Operations Manager/Adventure Radio Group/Savannah thought when he used a Mediabase monitor to issue a “What content do you have planned for Monday’s show?” challenge to his morning shows. Jon told me, “I saw (the WMJI/Cleveland show highlights) on Mediabase

From Audience Killer to Great Radio in Two Steps

10/05/2010
Posted by: Mike O'Malley
Category: air talent, coaching, country radio, radio

1 Comment

The well-intentioned representative from (insert name of local charity here) comes to your studio and wants to tell you in great detail how your listeners can help out or make a donation. Unfortunately, a lot of listeners didn’t hang around for the specifics because they were never motivated to participate in the first place. An

The “Sooner or Later” Tightrope

09/07/2010
Posted by: Mike O'Malley
Category: management

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One of the highlights of the Management Circus is the high wire act – where the “needs of now” on one side are balanced against “longer term objectives” on the other. If you’re walking this tightrope on a daily basis (as so many of us are), Kevin Roberts, CEO Worldwide of Saatchi and Saatchi says

The 50 Minute Oil Change – 50 Ideas for Your Morning Show

07/22/2010
Posted by: Mike O'Malley
Category: morning show, radio

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Thanks to all who attended the standing room only panel Tommy Kramer and I presented Friday, 7/16/10 at Conclave 35. And a very special thanks to all the great morning show talent who so generously gave of their time and creativity and created a video for us to share (you’re credited in the list below). Your efforts

The 50 Minute Oil Change

07/20/2010
Posted by: Mike O'Malley
Category: air talent, coaching, DJs

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Thanks to all who attended the standing room only panel Tommy Kramer and I presented Friday, 7/16/10 at The Conclave. And a very special thanks to all who created a video for us to share (credits in parentheses). Your efforts were appreciated by us all! In creating the panel, Tommy and I wanted to share

‘Clave Rave

07/18/2010
Posted by: Mike O'Malley
Category: country radio, radio

1 Comment

I’ve blogged previously about the great learning experience that is the Country Radio Seminar (CRS). But the Conclave too gets terrific marks for its learning conference – this year dubbed “i35 – Freeway to Your Future” – which concluded yesterday. I was there as both a presenter of a morning show development panel with terrific talent coach Tommy