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2010

  • Six Attributes of Premium Brands: How Many Does Your Station Have?

    • 07/09/2010
    • Posted by: Mike O'Malley
    • Category: branding, radio programming
    No Comments

    I really like Starbucks’ coffee. I seek it out (fortunately that’s not usually difficult) and willingly pay more for it.To me it’s a unique coffee experience (especially the rich, earthy, smoky, intense and satisfying French Roast) that’s well worth the reasonably higher price. I like to share my Starbucks experiences with other Starbucks fans and in turn hear what they enjoy. Even outside of the

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  • Going Once…

    • 07/06/2010
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    Just for fun, I went on e-Bay to see what $399 would buy (for a limited time, $399 is the cost of registering for CRS 2011). I found some cool things but none appeard helpful in furthering a radio career. A pair of binoculars (90×80 Professional) – techy, yes, but they won’t help you see

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  • Means To An End?

    • 06/21/2010
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    I’m all for any advance that will improve ratings accuracy and preciseness – starting with sample/panel size – so I’m certainly not dismissing Arbitron’s announcement of its PPM 360 technology out of hand. Instead, I’ll share this December post from former Arbitron Senior Vice President, Ratings Services, Jay Guyther and hope that this news –

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  • Horn Of Plenty

    • 06/17/2010
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    I was brainstorming with a morning show this past Monday about the World Cup when the discussion turned to the fun potential of the vuvuzela as content. We considered its radio applications… …improving a song or two by adding a few, inappropriately placed vuvuzela riffs …using it as a contest sounder, for a right answer

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  • Trash Talking

    • 06/15/2010
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
    No Comments

    There are people who should ignore everything I say. For their own good, they shouldn’t even bother to strike up a conversation. Like the restaurant I went to recently that wanted me to take a survey about my dining experience even though at best I won’t be anything more than a once a year customer.

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  • “When You Come To A Fork In The Road…

    • 06/03/2010
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
    1 Comment

    …take it.”  It’s one of the great Yogi-isms of all times: When you have a decision to make, make it.  Even if no one has ever made that particular decision before. Even if it goes against long-standing traditions. If it’s the right decision to make, make it. Forks in the road come with three choices

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  • To Tell A Story, Peel An Onion

    • 05/31/2010
    • Posted by: Mike O'Malley
    • Category: radio, storytelling
    No Comments

    I like stories. I like to hear them and I like to tell them. Because I know they’re a powerful way to communicate, I’ve presented storytelling workshops to stations and at conventions to help people become better storytellers.  Stories make you memorable and make what you say sticky. Stories are personal, interactive and engaging. Storytelling

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  • The Art of Falafel: Recipes for Exceptional Performance

    • 05/13/2010
    • Posted by: Mike O'Malley
    • Category: Uncategorized
    No Comments

    The ubiquitous New York City street vendor. Whether serving up franks or falafel, these entrepreneurs compete for your attention and your business in a very crowded marketplace (think 3000+ competitors). Yet many have a very loyal clientele and each year a few are awarded as the best of the best at the annual Vendy Awards

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  • GROWING SECOND TIER BRANDS

    • 04/25/2010
    • Posted by: Mike O'Malley
    • Category: marketing, radio programming
    No Comments

    All brands are not created equal. If you are part of a large cluster, you may know this first hand. Some stations in your building, though they are profitable and deliver a quality product may, because of their position in the cluster, not have access to the resources available to their sister stations. Lack of

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  • Random Observations from a “Super” Afternoon of Football

    • 02/09/2010
    • Posted by: Mike O'Malley
    • Category: country radio, radio
    No Comments

    OK, baseball not football is my game. Still, watching the Colts and the Saints on a TV far, far, from home, these jumped out at me … Play hard all 60 minutes. • Down 10-0 as the underdogs, it would have been easy for the Saints to succumb to the “Oh well, we’re the underdog

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