2012

When someone’s marketing captures my attention, I often ask myself, ‘Why?” I snapped these Oakland A’s transit ads on the BART because I was instantly engaged. I loved the combination of humor and competiveness, as well as the way they made me feel about the team.  While the A’s are 20+ years removed from their

If you’ve been on the receiving end of emails and phone calls threatening protests and boycotts of your station because of allegedly controversial spots, it’s easy to envision the worst and want to respond on air with a disclaimer or something similar. But assuming we’re talking about spots and not something grossly offensive your talent

If you could ask Google’s Johanna Wright for some business advice, she might suggest, “Constantly seek new ways to delight your users.” According to Ms. Wright, Google adds “about 100 quality upgrades to the search engine each quarter” and notes that any time the company could be running between 50 and 200 experiments. Here are

Today was the day to dissect the newly commissioned CRS Research Study and I have to say that I felt like I was hearing the same song I have heard over and over again.   So I got to thinking, how can we apply David Houle’s futurist mentality and attempt to write some new lyrics and

If you are a leader of a company or a brand manager with employees and you don’t know what a futurist is, you need to learn and become one quickly.   That was just one of many profound takeaways from futurist David Houle’s presentation at the Country Radio Seminar.  His favorite definition comes from a colleague