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2017

  • Your 5 Step Plan for Making New Friends this Summer

    • 05/26/2017
    • Posted by: Mike O'Malley
    • Category: marketing, radio
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    From fairs to concerts and beyond, summers offer stations increased opportunities for interacting with listeners and potential listeners. So an appropriate question for this weekend is, “What is your plan for the summer?” A great plan isn’t just about where you’ll be and when, but what you’ll accomplish while you’re there. Especially when it comes

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  • How Songwriters Can Help You Tell Better Stories

    • 05/18/2017
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, radio programming, storytelling
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    Listen to songwriters talk about their craft and you’re highly likely to come away with something profoundly valuable for your life or profession – or both. One such nugget came via this year’s Key West Songwriters Festival. In fact, I heard it several times over the weekend from writers including Luke Combs and Old Dominion’s

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  • “Will Radio Be Pushed Out Of The Car?” Is The Wrong Question

    • 05/05/2017
    • Posted by: Mike O'Malley
    • Category: connected car, country radio, radio programming
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    A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about whether or not television would remove radio from the car in the same way it did in the living room – only this time using tablets. The article also

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  • Expecting the Unexpected: Preparing Now to Manage a Future Crisis

    • 04/12/2017
    • Posted by: Mike O'Malley
    • Category: crisis management, radio, social media
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    The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement to have a plan for how you would handle a worst-case scenario. Radio is far from immune from things suddenly going very wrong: from something that aired that wasn’t supposed to, to a

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  • 9 Lessons from Baseball that Can Help Your Radio Station

    • 04/01/2017
    • Posted by: Mike O'Malley
    • Category: country radio programming, radio programming
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    Baseball likes the number 9:  9 players in the batting order, 9 innings, 9 fielding positions, great players who wore the number 9 like Ted Williams, Roger Marris and Carlos Guillen.  So in honor of Opening Day 2017, here are 9 ways baseball can inspire you to do your best radio. And, be warned, we

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  • Some Satisfying News: Country Radio Satisfaction Levels Tick Up

    • 03/20/2017
    • Posted by: Mike O'Malley
    • Category: country radio programming
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    by Mike O’Malley   First, “Thank you!” to all who were a part of A&O&B’s 23rd annual Pre-CRS Seminar Wednesday, February 22nd, in Nashville. From our attendees to our presenters to our sponsor BMLG – we appreciate each of you! As we’ve done for the past 12 years, we presented some top-line data from our

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  • Roadmap 2017: Six (of the many) Trends We’re Watching for Country Radio

    • 01/25/2017
    • Posted by: Mike O'Malley
    • Category: Audience Research, country radio
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    As we prepare to send A&O&B’s on-line perceptual “Roadmap 2017” into the field, I thought a look back at some of the many topics we explored in last year’s study would be interesting to share again with the idea of doing a follow-up post to see how these same topics look when we complete this

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  • Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape

    • 01/13/2017
    • Posted by: Mike O'Malley
    • Category: Nielsen ratings, radio
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    Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January through November in PPM markets.  There are separate rankings for 6+, 18-34 and 25-54. In 2016 News-Talk led in 6+ with CHR winning 18-34 and 25-54. Country and

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  • COMMITTED TO DOING YOUR BEST SHOWS EVER IN 2017? THEN YOU’RE TO BE T.O.A.S.T.E.D.

    • 01/03/2017
    • Posted by: Mike O'Malley
    • Category: DJs, Talent
    No Comments

      We’re fresh off toasts to the start of a new year – or perhaps instead you toasted “good riddance” to 2016. Either way it’s probable that someone, somewhere, recently brought up New Year’s Resolutions. I have no beef with resolutions though often they can be too vague (lose weight) or too negative (stop doing

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